At Investing For Purpose we are experienced capitalists; but we see that the headlong rush to continual growth and development most often does not achieve optimal results for broader society or the environment. In the same vein, globalization has had significant economic benefits but we all realise that these are not fairly shared and have also brought about heavy costs. Furthermore, the single-minded pursuit of profit by corporations is often achieved at the expense of weaker, more vulnerable and less advantaged layers of society, and of course of the environment and of natural resources. 

The dramatic effects of climate catastrophes and pollution, and the destruction of natural habitats we are witnessing around the world, are proof of this breakdown. 

A more considered approach can bring about outcomes that are more inclusive and sustainable.  As societies, and as individuals, we need to engage in more measured and thoughtful consumption, underpinned by principles of social inclusiveness and sustainability. Investors and companies need to adapt their ways of doing business accordingly.

Our aim is to try and help bring about a change in mindset in Greece towards a more inclusive and balanced approach to investing, whereby value is no longer measured solely in financial terms.  We want to help re-define the assessment of sustainable commercial enterprises towards a more blended and integrated concept of value, to include both financial and impact returns.

To achieve this, we are building a core community of forward-looking, impact-minded investors open to this view and who are prepared to commit capital towards funding pioneering Greek social enterprises and purpose-driven/impact entrepreneurs that offer attractive blended returns.

They will develop mutually beneficial relationships between them, and gradually, with our help, look to spread this alternative but more comprehensive and sustainable approach to investing to the Greek market and later to the broader region.